Colorado is launching a statewide branding initiative to help boost tourism. KRCC’s Eliza Densmore reports.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

The initiative is called “Making Colorado” and is meant to capture the character and identity of the state through the contributions of its residents. The goals are to stimulate the economy and present a unified, creative picture of Colorado. The state’s Chief Marketing Officer, Aaron Kennedy, says they’re coming into the process with a blank slate.

“Ultimately, we think it’s going to be a parent brand, so a single sort of graphic icon and conceivably a slogan, and then they’ll be derivatives of that that will be used for tourism and for economic development and to attract talent from around the globe.”

A group of councils is expected to sort through the input and present ideas to the public for feedback. Governor John Hickenlooper is expected to unveil the final results of the process in August.

 

Comments are closed.

News

Reuters/Landov
July 4, 2015 | NPR · International Atomic Energy Agency head Yukio Amano says “with cooperation” from Tehran, a report could be finalized.
 

Reuters/Landov
July 4, 2015 | NPR · The new champion came in second last year in the annual contest put on by Nathan’s Famous Hot Dogs, besting eight-time champ Joey “Jaws” Chestnut by 2 dogs.
 

EPA/Landov
July 4, 2015 | NPR · Beji Caid Essebsi’s office says the president needs the expanded powers to deal with extremists following the attack in Sousse that killed 38 foreign tourists.
 

Arts & Life

NPR
July 4, 2015 | NPR · Carolina de Robertis’ new novel God of Tango centers on a 17-year-old widow, recently arrived from Italy with little besides a violin. It’s Argentina, 1913 — and a magical new music fills the barrios.
 

July 4, 2015 | NPR · Elizabeth Wiley, chef-owner of two top Dayton, Ohio, restaurants, goes off-menu to cook beer-braised turkey thighs in her home kitchen.
 

July 4, 2015 | NPR · Former president Jimmy Carter was one of the youngest ex-presidents ever when he left office in 1981. His new memoir, A Full Life, looks back at his years of public service, in and out of office.
 

Music

TNS /Landov
July 4, 2015 | NPR · The Grateful Dead play their final shows at Chicago’s Soldier Field this July 4 weekend. NPR’s Eric Westervelt reflects on how the Dead disrupted the musical and business norms of the industry.
 

Courtesy of the artist
July 4, 2015 | NPR · He’s from New York City; she’s from rural Tennessee. But the husband and wife, each known for backing up roots music’s biggest stars, make it work on their new album.
 

July 3, 2015 | NPR · NPR’s favorite albums of the year so far range from hip-hop to Latin music.
 

Get the KRCC iPhone App

The Writer's Almanac

Radiolab