Colorado is launching a statewide branding initiative to help boost tourism. KRCC’s Eliza Densmore reports.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

The initiative is called “Making Colorado” and is meant to capture the character and identity of the state through the contributions of its residents. The goals are to stimulate the economy and present a unified, creative picture of Colorado. The state’s Chief Marketing Officer, Aaron Kennedy, says they’re coming into the process with a blank slate.

“Ultimately, we think it’s going to be a parent brand, so a single sort of graphic icon and conceivably a slogan, and then they’ll be derivatives of that that will be used for tourism and for economic development and to attract talent from around the globe.”

A group of councils is expected to sort through the input and present ideas to the public for feedback. Governor John Hickenlooper is expected to unveil the final results of the process in August.

 

Comments are closed.

News

AP
October 20, 2019 | NPR · The acting White House chief of staff denied what he previously said: that defense funding to Ukraine was frozen in part over the demand that Kyiv dig up dirt on Trump’s political rivals.
 

AFP via Getty Images
October 20, 2019 | NPR · The tragic early morning training exercise also resulted in three other soldiers being hospitalized. The incident involved the Bradley Fighting Vehicle on which they were riding.
 

AP
October 20, 2019 | NPR · His visit to restart peace talks with the Taliban comes amid debate about the role of U.S. troops in the region after Trump quickly began withdrawing forces from northeastern Syria earlier this month.
 

Arts & Life

Grand Central Publishing
October 20, 2019 | NPR · Axton Betz-Hamilton was 12 when her family’s mail began disappearing. Her memoir details what follows and, when she discovers the culprit, the painful process of collecting the pieces of her past.
 

October 20, 2019 | NPR · Alicia Alonso, one of the finest ballet dancers of the 20th century, died Thursday in Havana. The dancer helped start the American Ballet Theatre, then built the Cuban state ballet program.
 

October 20, 2019 | NPR · NPR’s Lulu Garcia-Navarro speaks with New York Times Chief Fashion Critic Vanessa Friedman about the closure of Barneys stores.
 

Music

October 20, 2019 | NPR · Jackie Cruz plays a convict in the series Orange Is the New Black, but she’s also a singer. She talks to NPR’s Lulu Garcia-Navarro about her debut album, Hija de Chavez.
 

October 19, 2019 | NPR · Singer Summer Walker’s album, Over It, debuted earlier this month — and it’s already broken records. Music critic Briana Younger of The New Yorker discusses some of the album’s standout songs.
 

AFP/Getty Images
October 19, 2019 | NPR · How much do (do do do do do) you think the soprano knows about the hit children’s song Baby Shark? We’ll find out.
 

Get the KRCC iPhone App

The Writer's Almanac

Radiolab