Colorado is launching a statewide branding initiative to help boost tourism. KRCC’s Eliza Densmore reports.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

The initiative is called “Making Colorado” and is meant to capture the character and identity of the state through the contributions of its residents. The goals are to stimulate the economy and present a unified, creative picture of Colorado. The state’s Chief Marketing Officer, Aaron Kennedy, says they’re coming into the process with a blank slate.

“Ultimately, we think it’s going to be a parent brand, so a single sort of graphic icon and conceivably a slogan, and then they’ll be derivatives of that that will be used for tourism and for economic development and to attract talent from around the globe.”

A group of councils is expected to sort through the input and present ideas to the public for feedback. Governor John Hickenlooper is expected to unveil the final results of the process in August.

 

Comments are closed.

News

AP
May 26, 2020 | NPR · In recent years, Congress has approved laws formalizing the transition process and ensuring there is buy-in from the two major candidates, even at this stage of the campaign.
 

AFP via Getty Images
May 26, 2020 | NPR · Most places where Americans usually register to vote have been closed since March. It’s led to a big drop in new registrations right before an election that was expected to see record turnout.
 

NPR
May 26, 2020 | NPR · With state income and sales tax revenues crashing, one expert predicts, “We’re about to see a school funding crisis unlike anything we have ever seen in modern history.”
 

Arts & Life

May 25, 2020 | FA · In The Splendid And The Vile, author Erik Larson details the British prime minister’s first year in office, during which England endured a Nazi bombing campaign. Originally broadcast March 30, 2020.
 

The Jon B. Lovelace Collection of California Photographs in Carol M. Highsmith's America Project, Library of Congress, Prints and Photographs Division
May 25, 2020 | NPR · When the Roosevelt administration rolled out millions of dollars to fund artists, musicians, writers and actors, it wasn’t just about job creation. It was to unite a nation in turmoil.
 

May 24, 2020 | NPR · A new documentary looks at allegations that the hip-hop mogul sexually assaulted several women, and places his case against the larger question of how black women are treated by the #MeToo movement.
 

Music

May 25, 2020 | FA · Fitzgerald’s warm, yet ultra-cool voice was at the opposite pole of jazz singing from Armstrong’s gravelly growl. There’s absolutely no reason their voices should blend so effortlessly — but they do.
 

Redferns
May 25, 2020 | NPR · The drummer was the last surviving musician to play on Miles Davis’s iconic 1959 album.
 

May 24, 2020 | NPR · Peter Russell of Washington, D.C., shares the song that’s helping him get through these times, Franz Schubert’s ‘An Die Musik.’
 

Get the KRCC iPhone App

The Writer's Almanac

Radiolab