A campaign to boost Colorado Springs area tourism in the wake of the Waldo Canyon Fire shows signs of success.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

The city’s Convention and Visitor’s Bureau started its “Welcome Back” campaign in July in an effort to draw people back to the region. Bureau spokeswoman Chelsy Murphy says it’s funded by reserve CVB monies, and regional groups like Manitou Springs and the Regional Business Alliance.

“Normally we would not advertise with our leisure travel dollars in the summer, because about the end of June people have really made their travel plans for a seasonal destination. But we extended the entire campaign through October 15th. Really to just drive some business.”

The Visitors Bureau bases the upturn in tourism on the number of visitor guides ordered, and on the number of hits on tourism-geared websites.

El Paso County Commissioner Sallie Clark says the campaign is helping to communicate that parks, museums and retailers are open and ready for business.

“Waldo Canyon is in the past, and we are moving forward. And we want to welcome back our visitors to the Pikes Peak region.”

The Bureau received a $100,000 federal grant to continue the campaign into next year.

 

Comments are closed.

News

Getty Images
January 18, 2020 | NPR · Ken Starr was stripped of his presidency at Baylor University in 2016, accused of overseeing an administration that ignored a campus sexual assault scandal.
 

NPR
January 18, 2020 | NPR · In its fourth annual iteration, the anti-Trump protest focused on climate change, reproductive justice and immigration.
 

hydeforcongress.com
January 18, 2020 | NPR · Hyde says he was joking when he messaged an associate of Rudy Giuliani that he was tracking former U.S. Ambassador Marie Yovanovitch. Now, U.S. and Ukrainian authorities are investigating.
 

Arts & Life

Nikole Herriot and Michael Graydon
January 18, 2020 | NPR · We ask the author of Nothing Fancy and Dining In three questions about financial fraud.
 

NPR
January 18, 2020 | NPR · Meng Jin’s new novel shows us a complex woman through the eyes of her husband, her daughter, and her daughter’s nanny — all of whom see different, sometimes contradictory facets of her character.
 

January 17, 2020 | FA · Religion scholar Elaine Pagels lost her young son to terminal illness and her husband a year later in an accident. She spoke to Fresh Air in November 2018 about loss and faith.
 

Music

Courtesy of the artist
January 18, 2020 | NPR · NPR’s Scott Simon talks with the 23-year-old guitarist about the tragic event that inspired him to start writing songs and what it was like to collaborate with The Black Keys’ Dan Auerbach.
 

Courtesy of the artist
January 17, 2020 | NPR · NPR’s Audie Cornish talks with longtime DJs and producers Stretch Armstrong and Bobbito Garcia about their debut album, No Requests, loaded with new renditions of some of their favorite songs.
 

WXPN
January 17, 2020 | WXPN-FM · Hear Marcus King perform songs from his new solo album and share his first memories of playing guitar from The Lounge at World Cafe Live.
 

Get the KRCC iPhone App

The Writer's Almanac

Radiolab