A campaign to boost Colorado Springs area tourism in the wake of the Waldo Canyon Fire shows signs of success.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

The city’s Convention and Visitor’s Bureau started its “Welcome Back” campaign in July in an effort to draw people back to the region. Bureau spokeswoman Chelsy Murphy says it’s funded by reserve CVB monies, and regional groups like Manitou Springs and the Regional Business Alliance.

“Normally we would not advertise with our leisure travel dollars in the summer, because about the end of June people have really made their travel plans for a seasonal destination. But we extended the entire campaign through October 15th. Really to just drive some business.”

The Visitors Bureau bases the upturn in tourism on the number of visitor guides ordered, and on the number of hits on tourism-geared websites.

El Paso County Commissioner Sallie Clark says the campaign is helping to communicate that parks, museums and retailers are open and ready for business.

“Waldo Canyon is in the past, and we are moving forward. And we want to welcome back our visitors to the Pikes Peak region.”

The Bureau received a $100,000 federal grant to continue the campaign into next year.

 

Comments are closed.

News

AP
December 10, 2016 | NPR · Despite skepticism of Trump — and losing the popular vote — his supporters say it’s time to move on and trust the president-elect to figure things out. They’re willing to give him a very long leash.
 

Courtesy of WBUR
December 10, 2016 | WBUR · Dear Sugar Radio is a podcast offering “radical empathy” and advice for the lost, lonely and heartsick. Today the hosts think about how watching porn can affect a couple’s marriage and sex life.
 

NPR
December 10, 2016 | NPR · Working in difficult circumstances, lawyers and judges do their best to administer justice. NPR was present at a trial of a man accused of repairing ISIS vehicles. He and relatives denied ISIS links.
 

Arts & Life

Getty Images
December 10, 2016 | NPR · This week, we welcome the world’s foremost Larry David impersonator (and 2016 Democratic presidential candidate) onto the show.
 

December 10, 2016 | NPR · The Lillian Booth Home in Englewood, N.J., is run by the Actors Fund as both a nursing facility and assisted living. Like the residents, many of the staff come from the entertainment industry.
 

Joffrey/Boneau/Bryan-Brown
December 10, 2016 | NPR · Choreographer Christopher Wheeldon has a fresh take on the classic Christmas tale. The $4 million Joffrey Ballet production premieres Saturday, and doesn’t center around a wealthy Victorian family.
 

Music

The Historic New Orleans Collection
December 10, 2016 | NPR · Barker played with everyone from Billie Holliday to Cab Calloway to Jelly Roll Morton. Scott Simon speaks with Music Inside Out host Gwen Thompkins about the late banjo player and guitarist’s legacy.
 

Courtesy of the artist
December 9, 2016 | NPR · The Grammy-winning saxophonist plays Duke Ellington standards with host Marian McPartland in a 1994 session.
 

Youth Radio
December 9, 2016 | YouthRadio · One week ago, a fire ripped through an Oakland warehouse that was being used as a music venue and artist community. Hear the music of four up-and-coming electronic artists who died in that fire.
 

Get the KRCC iPhone App

The Writer's Almanac

Radiolab