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KILO’s program director and morning show host, Ross Ford, was kind enough to offer a response to our inquiry regarding KILO’s recent use of familiar KRCC logography:
As a 37 year old male i don’t even know where to find you on the dial. So i think all this can be categorized as “radio paranoia”
Our KILO license has been in use (stickers and bus benches) for 2 or 3 years now (so not really a recent campaign). The use of the colorado license plate (a plate design that dates back to at least 1979) is an idea that has been done…. a lot. (see attachments) We’re in colorado bro… that’s our license plate!
as for the independent ad… it was a representation of KILO being king of the hill after beating down another station. (Crown on top of a hill.. get it?) again, to claim anyone using something as universal as a crown in an ad is ripping you off is pretty out there. is burger king stealing your shtick too? how about king chef? beastie boys grand royal logo? crown royal? wait a second… i think we just stumbled onto one of the biggest controversies of all time the world is conspiring against and stealing from krcc!
i’m flattered that we caused you so much concern. and let me make a promise to you. if i ever find myself having to lift ideas from a 2,000 watt public radio station i will get out of radio and get a job at npr.
Ross provided some images to substantiate the ubiquity of both the Colorado license plate theme and the crown motif:
So… What do you think? Were we just being paranoid? Or is this all part of KILO’s plan to act as though they don’t know we exist so as to lull us into a false sense of security and then BLAMMO! they take us over and we start sounding like this: