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This Valentine’s Day we want to send a giant Valentine to the Pikes Peak Library District’s Special Collections not only because books and libraries are the greatest, but also because the PPLD also has such fantastic online resources such as free access to newspaperarchive.com, a service (which costs money for folks without a library card) that provides access to scads of old newspapers, including many from Colorado Springs, archived in PDF format for easy viewing.
Today we started poking around in old issues of the Colorado Springs Gazette Telegraph and decided to see what happened 50 years ago today. More than the headlines (Adolph Coors had been kidnapped, Horace Mann Jr. High School was getting an addition of four new classrooms) we noticed how many ads there were! Sadly, gone are the days. But 50 years ago: page after page of ads for May D&F and Fashion Bar and Hibbard’s and on and on and on. Many of the ads—wonderfully simple black and white art department drawings and paste-ups—were, of course, for Valentine’s Day.
After going through the week’s issues, we managed to come away with this lovely little, er, “Book of Love” — a selection of local ads for amour’s biggest shopping day of the year 50 years ago. Enjoy!
You can download Darren Hanlon’s cover of The Magnetic Field’s “The Book of Love” for FREE HERE.
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